he got in the idea program about topics like law and accounting was invaluable. >> i get to go out and int act with new individuals, people who are so much smarter than me, take me under their wing and help me out. >> with so many free resources available, bramson was able to scale up his company quickly. >> luckily enough, we were profitable after our first six months which gave us the ability to invest in our first product. >> almost no one gets turned away at the door of idea. there is a vetting process when it comes to the level of funding. the pitchathon isn't the only chance for venturers to get money. seven times a year, idea gives up to $10,000 of donated fund per business. >> the gap fund is needed to close a gap in their business to get them from point "a" to point "b." >> the most appealing part, the money is free. >> they don't have to pay anything back. there is no i.p. or equity taken. we have funded up to $25,000 per venture. it is a small fit to get them to the next stage. >> matthew has received gap funding. he was very clear about his desires right from the start.